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[linkedin.com](https://www.linkedin.com/posts/smithmercer_your-customers-are-finding-your-help-articles-activity-7473543375925886977-jdG-)The first step is identifying the issue ("what to do after a car accident"). Some of the top research tools include ones like Ahrefs, Moz, SEM Rush, and SpyFu. Next, consumers will gather information about products and [services](https://windows-11.net/user/SilasCockrell90/) related to the issue ("law firms that deal with car accidents"). Most research tools will tell you how difficult it will be to create content that can achieve a first-page result. Educational keywords are what users search for when they are looking to learn about a particular subject. What does change based on the law firm and the clients they are looking to attract is what types of keywords make the most sense for each organization. How Should Law Firms Create Their Content for [Marketing Purposes](https://fortesestates.co.uk/author/sammy611088987/)? There is no argument about how important keyword optimization and SEO are in terms of content marketing for law firms. ", "what is…", or "when should… If your buyer persona is someone local, "law firms near me" may be more relevant than something more wide-reaching like "what is patent law." Relevance will vary based on your firm and the type of potential client you are targeting. You must decide what is most valuable to your law firm content marketing strategy.
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